{"id":1640,"date":"2013-09-18T10:41:41","date_gmt":"2013-09-18T14:41:41","guid":{"rendered":"https:\/\/joangarry.com\/?p=1640"},"modified":"2022-06-27T10:30:15","modified_gmt":"2022-06-27T14:30:15","slug":"do-people-understand-your-mission","status":"publish","type":"post","link":"https:\/\/joangarry.com\/do-people-understand-your-mission\/","title":{"rendered":"Do People Understand Your Mission?"},"content":{"rendered":"
A quick sniff is all you need to confirm a clarity of purpose.<\/figcaption><\/figure>\n

It just so happens that I am engaged in strategic assessment work for several clients concurrently.\u00a0 In English, this means that I’m helping them figure out what they should be doing, what they shouldn\u2019t be doing, and how to talk about whatever it is they decide to do.<\/p>\n

As part of these engagements, I’m conducting stakeholder interviews to offer my clients 360 degree perspectives on their organizations from board, donors, thought leaders, colleague nonprofits, etc.<\/p>\n

What I learned from those interviews is pretty shocking.\u00a0Nobody has any idea what you do! You don’t even seem to know what you do!<\/strong><\/em><\/p>\n

You may think you don’t have this problem. Of course people know what we do! We communicate it in our direct mail pieces, in emails, on our website.<\/p>\n

And yet…<\/p>\n

That’s exactly what my clients said too. Think for a moment about the consequences if you’re wrong — if people don’t actually get it, even if you thought they did. That would be a pretty huge problem, no?<\/p>\n

So let me tell you a really simple way to figure out the truth…<\/p>\n

<\/p>\n

PEOPLE DON\u2019T KNOW WHAT YOU DO<\/h2>\n<\/p>\n

One client. 15 interviews.<\/p>\n

I asked what each person believed the mission of the organization was. You know what I got? 15 different mission statements. Really. 15 different ones. Including my favorite. \u201cThat\u2019s a good question.\u201d<\/p>\n

Some were not even close. To each other or to the real one. When I read the real statement to the interviewees, there was surprise and sometimes laughter. Sometimes the mission statement the interviewee came up with was way better that the real one.<\/p>\n

The second question I asked also seemed simple enough. Please tell me one specific example of a tangible success the organization has had in the last year.<\/p>\n

Oh the places you go with that question. The word that really trips them up:\u00a0tangible<\/i><\/b>.<\/p>\n

THE VERY QUICK MISSION\u00a0SNIFF TEST<\/h2>\n<\/p>\n

Before your next senior staff meeting or board meeting, give your team members a homework assignment.<\/p>\n

Email a link to this article to your Executive Director or CEO, your board, and your senior staff. That will help frame the issue for them.<\/p>\n

(Hi ED\/CEO\/Board member\/Senior staffer! Welcome! Click here<\/a> to get more articles like this delivered to your inbox.)<\/em><\/p>\n<\/p>\n

Have them go and identify 5 people — a movement colleague, a donor, a funder, a government official, a client, a journalist — you get the idea. At your senior staff meeting or board meeting, agree on the list and who is touching base with whom. Make sure the list is diverse and representative of all stakeholders.<\/p>\n

Tell them you and the senior team are doing a quick diagnostic with external stakeholders — nothing fancy — just gathering some anecdotal feedback from folks who care deeply about your organization.<\/p>\n

Ask them two simple questions:<\/p>\n

1)\u00a0If I met you at a cocktail party and you started talking about our organization, and I asked you what the mission was, what would you say?<\/i><\/p>\n

2)\u00a0If at that same cocktail party, I asked you to describe a tangible success the organization has had this year, what would it be?<\/i><\/p>\n

Take their answers down verbatim. That\u2019s important. Verbatim.<\/p>\n

Then 2-3 weeks later, put this item on the senior team agenda. Prior to the meeting, everyone submits their answer to a single person who creates a word document for each question.<\/p>\n

The agenda item is simple. Discuss the answers you received. Do your closest stakeholders understand your mission? Can they articulate your successes?<\/p>\n

If yes, take the rest of the day off \u00a0(Actually that was a joke. Pat yourself on the back while you race back to your desk to continue to do that work that everyone understands so well).<\/p>\n

If it\u2019s kind of a mess, you know where to find me. Or find someone. There is work to be done.<\/p>\n

NOW DON’T FORGET…<\/h2>\n<\/p>\n

1) Email a link to this post to other important stakeholders at your organization — your Executive Director or CEO, senior staff, board members.<\/p>\n

2)\u00a0If you haven’t already, consider subscribing<\/a>\u00a0to get more articles like this sent directly to your inbox, about one each week.<\/p>\n","protected":false},"excerpt":{"rendered":"

A very easy test to connect with stakeholders and see if they get what you do.<\/p>\n","protected":false},"author":4,"featured_media":1642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,16,18],"tags":[],"class_list":["post-1640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-board","category-ceo","category-senior-staff"],"acf":[],"yoast_head":"\nDo People Understand Your Mission<\/title>\n<meta name=\"description\" content=\"1) If I met you at a cocktail party and you started talking about our organization, and I asked you what the mission was, what would you say? 2) If at...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joangarry.com\/do-people-understand-your-mission\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do People Understand Your Mission?\" \/>\n<meta property=\"og:description\" content=\"1) If I met you at a cocktail party and you started talking about our organization, and I asked you what the mission was, what would you say? 2) If at...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/joangarry.com\/do-people-understand-your-mission\/\" \/>\n<meta property=\"og:site_name\" content=\"Joan Garry Consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/JoanGarryConsulting\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-18T14:41:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-27T14:30:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/joangarry.com\/wp-content\/uploads\/2013\/09\/Puppy-Sniffing-Dandelion.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1419\" \/>\n\t<meta property=\"og:image:height\" content=\"946\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joan Garry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@scott\" \/>\n<meta name=\"twitter:site\" content=\"@joangarry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joan Garry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/joangarry.com\/do-people-understand-your-mission\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/joangarry.com\/do-people-understand-your-mission\/\"},\"author\":{\"name\":\"Joan Garry\",\"@id\":\"https:\/\/joangarry.com\/#\/schema\/person\/5fa2f3fe71a6e1b94f996aa9891f124e\"},\"headline\":\"Do People Understand Your Mission?\",\"datePublished\":\"2013-09-18T14:41:41+00:00\",\"dateModified\":\"2022-06-27T14:30:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/joangarry.com\/do-people-understand-your-mission\/\"},\"wordCount\":725,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/joangarry.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/joangarry.com\/do-people-understand-your-mission\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/joangarry.com\/wp-content\/uploads\/2013\/09\/Puppy-Sniffing-Dandelion.jpg\",\"articleSection\":[\"Board of Directors\",\"Executive Directors\",\"Senior Staff\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/joangarry.com\/do-people-understand-your-mission\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/joangarry.com\/do-people-understand-your-mission\/\",\"url\":\"https:\/\/joangarry.com\/do-people-understand-your-mission\/\",\"name\":\"Do People Understand Your Mission\",\"isPartOf\":{\"@id\":\"https:\/\/joangarry.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/joangarry.com\/do-people-understand-your-mission\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/joangarry.com\/do-people-understand-your-mission\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/joangarry.com\/wp-content\/uploads\/2013\/09\/Puppy-Sniffing-Dandelion.jpg\",\"datePublished\":\"2013-09-18T14:41:41+00:00\",\"dateModified\":\"2022-06-27T14:30:15+00:00\",\"description\":\"1) If I met you at a cocktail party and you started talking about our organization, and I asked you what the mission was, what would you say? 2) If at...\",\"breadcrumb\":{\"@id\":\"https:\/\/joangarry.com\/do-people-understand-your-mission\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/joangarry.com\/do-people-understand-your-mission\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/joangarry.com\/do-people-understand-your-mission\/#primaryimage\",\"url\":\"https:\/\/joangarry.com\/wp-content\/uploads\/2013\/09\/Puppy-Sniffing-Dandelion.jpg\",\"contentUrl\":\"https:\/\/joangarry.com\/wp-content\/uploads\/2013\/09\/Puppy-Sniffing-Dandelion.jpg\",\"width\":1419,\"height\":946,\"caption\":\"A quick sniff can tell you an awful lot\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/joangarry.com\/do-people-understand-your-mission\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/joangarry.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Board of Directors\",\"item\":\"https:\/\/joangarry.com\/category\/board\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Do People Understand Your Mission?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/joangarry.com\/#website\",\"url\":\"https:\/\/joangarry.com\/\",\"name\":\"Joan Garry Consulting\",\"description\":\"Helping the Helpers\",\"publisher\":{\"@id\":\"https:\/\/joangarry.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/joangarry.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/joangarry.com\/#organization\",\"name\":\"Joan Garry Consulting\",\"url\":\"https:\/\/joangarry.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/joangarry.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/joangarry.com\/wp-content\/uploads\/2022\/06\/cropped-jg-new-logo.png\",\"contentUrl\":\"https:\/\/joangarry.com\/wp-content\/uploads\/2022\/06\/cropped-jg-new-logo.png\",\"width\":391,\"height\":71,\"caption\":\"Joan Garry Consulting\"},\"image\":{\"@id\":\"https:\/\/joangarry.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/JoanGarryConsulting\",\"https:\/\/x.com\/joangarry\",\"https:\/\/www.youtube.com\/channel\/UChWi62_DfQYSlsZjmUkFiaA\",\"https:\/\/www.instagram.com\/joangarryconsulting\/\",\"https:\/\/www.linkedin.com\/in\/joangarry\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/joangarry.com\/#\/schema\/person\/5fa2f3fe71a6e1b94f996aa9891f124e\",\"name\":\"Joan Garry\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/joangarry.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/joangarry.com\/wp-content\/litespeed\/avatar\/e097dc8d1b00636dd36d25c91cf5c25c.jpg?ver=1745110630\",\"contentUrl\":\"https:\/\/joangarry.com\/wp-content\/litespeed\/avatar\/e097dc8d1b00636dd36d25c91cf5c25c.jpg?ver=1745110630\",\"caption\":\"Joan Garry\"},\"sameAs\":[\"https:\/\/x.com\/scott\"],\"url\":\"https:\/\/joangarry.com\/author\/joangarry\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Do People Understand Your Mission","description":"1) If I met you at a cocktail party and you started talking about our organization, and I asked you what the mission was, what would you say? 2) If at...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/joangarry.com\/do-people-understand-your-mission\/","og_locale":"en_US","og_type":"article","og_title":"Do People Understand Your Mission?","og_description":"1) If I met you at a cocktail party and you started talking about our organization, and I asked you what the mission was, what would you say? 2) If at...","og_url":"https:\/\/joangarry.com\/do-people-understand-your-mission\/","og_site_name":"Joan Garry Consulting","article_publisher":"https:\/\/www.facebook.com\/JoanGarryConsulting","article_published_time":"2013-09-18T14:41:41+00:00","article_modified_time":"2022-06-27T14:30:15+00:00","og_image":[{"width":1419,"height":946,"url":"https:\/\/joangarry.com\/wp-content\/uploads\/2013\/09\/Puppy-Sniffing-Dandelion.jpg","type":"image\/jpeg"}],"author":"Joan Garry","twitter_card":"summary_large_image","twitter_creator":"@scott","twitter_site":"@joangarry","twitter_misc":{"Written by":"Joan Garry","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/joangarry.com\/do-people-understand-your-mission\/#article","isPartOf":{"@id":"https:\/\/joangarry.com\/do-people-understand-your-mission\/"},"author":{"name":"Joan Garry","@id":"https:\/\/joangarry.com\/#\/schema\/person\/5fa2f3fe71a6e1b94f996aa9891f124e"},"headline":"Do People Understand Your Mission?","datePublished":"2013-09-18T14:41:41+00:00","dateModified":"2022-06-27T14:30:15+00:00","mainEntityOfPage":{"@id":"https:\/\/joangarry.com\/do-people-understand-your-mission\/"},"wordCount":725,"commentCount":2,"publisher":{"@id":"https:\/\/joangarry.com\/#organization"},"image":{"@id":"https:\/\/joangarry.com\/do-people-understand-your-mission\/#primaryimage"},"thumbnailUrl":"https:\/\/joangarry.com\/wp-content\/uploads\/2013\/09\/Puppy-Sniffing-Dandelion.jpg","articleSection":["Board of Directors","Executive Directors","Senior Staff"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/joangarry.com\/do-people-understand-your-mission\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/joangarry.com\/do-people-understand-your-mission\/","url":"https:\/\/joangarry.com\/do-people-understand-your-mission\/","name":"Do People Understand Your Mission","isPartOf":{"@id":"https:\/\/joangarry.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/joangarry.com\/do-people-understand-your-mission\/#primaryimage"},"image":{"@id":"https:\/\/joangarry.com\/do-people-understand-your-mission\/#primaryimage"},"thumbnailUrl":"https:\/\/joangarry.com\/wp-content\/uploads\/2013\/09\/Puppy-Sniffing-Dandelion.jpg","datePublished":"2013-09-18T14:41:41+00:00","dateModified":"2022-06-27T14:30:15+00:00","description":"1) If I met you at a cocktail party and you started talking about our organization, and I asked you what the mission was, what would you say? 2) If at...","breadcrumb":{"@id":"https:\/\/joangarry.com\/do-people-understand-your-mission\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/joangarry.com\/do-people-understand-your-mission\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/joangarry.com\/do-people-understand-your-mission\/#primaryimage","url":"https:\/\/joangarry.com\/wp-content\/uploads\/2013\/09\/Puppy-Sniffing-Dandelion.jpg","contentUrl":"https:\/\/joangarry.com\/wp-content\/uploads\/2013\/09\/Puppy-Sniffing-Dandelion.jpg","width":1419,"height":946,"caption":"A quick sniff can tell you an awful lot"},{"@type":"BreadcrumbList","@id":"https:\/\/joangarry.com\/do-people-understand-your-mission\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/joangarry.com\/"},{"@type":"ListItem","position":2,"name":"Board of Directors","item":"https:\/\/joangarry.com\/category\/board\/"},{"@type":"ListItem","position":3,"name":"Do People Understand Your Mission?"}]},{"@type":"WebSite","@id":"https:\/\/joangarry.com\/#website","url":"https:\/\/joangarry.com\/","name":"Joan Garry Consulting","description":"Helping the Helpers","publisher":{"@id":"https:\/\/joangarry.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/joangarry.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/joangarry.com\/#organization","name":"Joan Garry Consulting","url":"https:\/\/joangarry.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/joangarry.com\/#\/schema\/logo\/image\/","url":"https:\/\/joangarry.com\/wp-content\/uploads\/2022\/06\/cropped-jg-new-logo.png","contentUrl":"https:\/\/joangarry.com\/wp-content\/uploads\/2022\/06\/cropped-jg-new-logo.png","width":391,"height":71,"caption":"Joan Garry Consulting"},"image":{"@id":"https:\/\/joangarry.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/JoanGarryConsulting","https:\/\/x.com\/joangarry","https:\/\/www.youtube.com\/channel\/UChWi62_DfQYSlsZjmUkFiaA","https:\/\/www.instagram.com\/joangarryconsulting\/","https:\/\/www.linkedin.com\/in\/joangarry\/"]},{"@type":"Person","@id":"https:\/\/joangarry.com\/#\/schema\/person\/5fa2f3fe71a6e1b94f996aa9891f124e","name":"Joan Garry","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/joangarry.com\/#\/schema\/person\/image\/","url":"https:\/\/joangarry.com\/wp-content\/litespeed\/avatar\/e097dc8d1b00636dd36d25c91cf5c25c.jpg?ver=1745110630","contentUrl":"https:\/\/joangarry.com\/wp-content\/litespeed\/avatar\/e097dc8d1b00636dd36d25c91cf5c25c.jpg?ver=1745110630","caption":"Joan Garry"},"sameAs":["https:\/\/x.com\/scott"],"url":"https:\/\/joangarry.com\/author\/joangarry\/"}]}},"_links":{"self":[{"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/posts\/1640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/comments?post=1640"}],"version-history":[{"count":0,"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/posts\/1640\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/media\/1642"}],"wp:attachment":[{"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/media?parent=1640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/categories?post=1640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/tags?post=1640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}