{"id":474836,"date":"2015-09-09T22:42:29","date_gmt":"2015-09-10T02:42:29","guid":{"rendered":"https:\/\/joangarry.com\/?p=474836"},"modified":"2022-06-27T10:29:49","modified_gmt":"2022-06-27T14:29:49","slug":"creative-fundraising","status":"publish","type":"post","link":"https:\/\/joangarry.com\/creative-fundraising\/","title":{"rendered":"Time To Get More Creative With Your Fundraising?"},"content":{"rendered":"<p><em>This is part 6 of our series on The Perfect Fundraising Plan. You can read the first five\u00a0parts here:<\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/joangarry.com\/development-director-help\/\" target=\"_blank\" rel=\"noopener\"><em>How Executive Directors Can Most Help Their Development Directors<\/em><\/a><\/li>\n<li><a href=\"https:\/\/joangarry.com\/perfect-fundraising-plan\/\" target=\"_blank\" rel=\"noopener\"><em>Elements of the Perfect Fundraising Plan<\/em><\/a><\/li>\n<li><a href=\"https:\/\/joangarry.com\/forecast-fundraising-revenue\/\" target=\"_blank\" rel=\"noopener\"><em>How to Forecast Fundraising Revenue<\/em><\/a><\/li>\n<li><a href=\"https:\/\/joangarry.com\/fundraising-plan-specifics\/\" target=\"_blank\" rel=\"noopener\"><em>A Great Fundraising Plan Must Be Specific<\/em><\/a><\/li>\n<li><a href=\"https:\/\/joangarry.com\/donor-acquisition\/\" target=\"_blank\" rel=\"noopener\"><em>How to Acquire New Donors<\/em><\/a><\/li>\n<\/ul>\n<p><\/p>\n<p>In New York City one of the biggest and most exhausting fundraising times of the year is the spring gala season.<\/p>\n<p>Running from late February through mid-June there are literally dozens of dinners held Monday through Thursday, with the occasional brunch event on Sunday.<\/p>\n<p>It\u2019s like Groundhog Day with a good liquor sponsor and a silent vegetarian option.<\/p>\n<p>I go to a lot of these events. Most of them are quite good. Especially the food. Historically, they\u2019re also very effective in raising needed funds.<\/p>\n<p>But they\u2019re not very creative.<\/p>\n<p>Is that a problem? And if yes, how might you go about bringing a little more creativity into your fundraising plans?<!--more--><\/p>\n<p><h2>SHOULD SPECIAL EVENT FUNDRAISERS BE MORE CREATIVE?<\/h2>\n<\/p>\n<p>Over the course of about three months, these special events bring in millions of dollars for every kind of nonprofit you can imagine.<\/p>\n<p>These chicken dinners fund everything from youth services, permanent housing for homeless families, HIV tests, and legal services.<\/p>\n<p>So really, until proven otherwise, creativity isn\u2019t a critical element to a successful fundraising plan. That is clear.<\/p>\n<p>Far too often, fundraisers (and Board Development Committees) think that nonprofits need to come up with new and totally different ideas to wow donors. Or to stop doing dinners because \u201cthat\u2019s what everyone else does.\u201d<\/p>\n<p>Nonsense.<\/p>\n<p><strong>Your job as a fundraiser is to take what is working and use your creativity to make it better. <\/strong>It is not your job to rewrite the rules of fundraising completely or to go in a brand new direction without rigorous testing.<\/p>\n<p>Adding creativity into your yearly fundraising plan is about making strategic changes to your current development program. It\u2019s an iterative process. By no means should you throw out the baby with the bath water.<\/p>\n<p>With this in mind here are my four commandments for successfully injecting creativity into your yearly development plan.<\/p>\n<p><h2>THE FOUR COMMANDMENTS OF MORE CREATIVE FUNDRAISING<strong>\u00a0<\/strong><\/h2>\n<\/p>\n<p><strong>Commandment #1:<\/strong> <strong>Focus On What Is Working<\/strong><\/p>\n<p>Don\u2019t dwell on correcting what isn\u2019t working and trying to fix it. Instead, use your creativity to amplify what is working.<\/p>\n<p>For example, during my time at GMHC, one of our most successful appeals involved raising funds for its dining program. This made sense. The program was founded in the first place because people affected with HIV and AIDS, who were our clients, were often refused service in restaurants. So appeals for the food and nutrition program truly resonated with donors and raised substantial funds.<\/p>\n<p>Instead of trying to fix an appeal topic that was not resonating with donors, my team worked strategically to find new creative ways to pitch the food program to new donors. This included pitching our food program several times a year and not just during the Thanksgiving holiday, and providing consistent messaging in all of our materials focusing on how nutritious food is a highly effective tool in keeping HIV positive people well.<\/p>\n<p><strong>Commandment #2:<\/strong> <strong>Start Small<\/strong><\/p>\n<p>Whenever possible test a new idea before trying it out on a wide group of donors. This can be an A\/B test on a direct marketing piece, a focus group of your major donors on a new event, or having a frank talk with a program officer before submitting a proposal. Start small and test.<\/p>\n<p>When putting a new idea into your development plan always include how you are going to test it out, and where such a test fits into your budget and staff allocation. The phrase \u201cgo big or go home\u201d should not be one that ever appears in your development plan.<\/p>\n<p><strong>Commandment #3: Find A Collaborator<\/strong><\/p>\n<p>It is extremely difficult to determine if a new idea is really good without discussing it with another development professional.<\/p>\n<p>If you work in a larger office, talk openly with your staff and colleagues about your new idea. Let them play devil\u2019s advocate and poke holes in it. You want to test out your thinking as much as possible before bringing it to donors.<\/p>\n<p><strong>Commandment #4: The Story Is Where It\u2019s At<\/strong><\/p>\n<p>The stories of your clients are worth their weight in gold. When inserting creativity into your fundraising plan, you can never go wrong with focusing on the stories of the people who benefit from your organization.<\/p>\n<p>Be creative with how you tell the stories, but never try a new creative idea that doesn\u2019t have a strong story and messaging element. For example, if you are launching a new social media campaign don\u2019t just use it to <em>tell<\/em> people about your services. Instead, ask your clients or other stakeholders to tell their personal stories about how your services helped them. The camera on an iPhone is an easy, powerful, low cost way to capture stories. And don\u2019t worry if the editing isn\u2019t perfect! Getting the stories out there is more important than waiting to find the money to produce a slick video.<\/p>\n<p><h2>NOW IT\u2019S YOUR TURN<\/h2>\n<\/p>\n<p>How have you added a dose of creative fundraising? Did it work? Did you overstep? Did you test your ideas first?<\/p>\n<p>Please tell us your stories in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your job as a fundraiser is to take what is working and use your creativity to make it better.<\/p>\n","protected":false},"author":5,"featured_media":474848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-474836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Time to Get More Creative With Your Fundraising?<\/title>\n<meta name=\"description\" content=\"Your job as a fundraiser is to take what is working and use your creativity to make it better. 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