{"id":584216,"date":"2016-04-17T17:00:31","date_gmt":"2016-04-17T21:00:31","guid":{"rendered":"https:\/\/joangarry.com\/?p=584216"},"modified":"2022-08-11T11:23:07","modified_gmt":"2022-08-11T15:23:07","slug":"ep-9-online-movements","status":"publish","type":"podcast","link":"https:\/\/joangarry.com\/podcast\/ep-9-online-movements\/","title":{"rendered":"Ep 9: Websites, Social Media and Online Movements \u2013 With Scott Paley [PODCAST]"},"content":{"rendered":"<p><\/p>\n<p>Websites, social media, email, mobile, search\u2026 online marketing can feel daunting. It\u2019s such an important part of any nonprofit these days, but how do you harness that opportunity? Do you have to spend many tens of thousands on a shiny, fancy website? Not necessarily. Are there inexpensive website tweaks that can benefit even the smallest nonprofit?<\/p>\n<p>Scott Paley is just the guy to help you figure it all out. He and the company he co-founded, Abstract Edge, helped me (I&#8217;m Joan)&nbsp;figure it out and he\u2019s worked with many nonprofits, big and small, to get them the maximum engagement from their online presence.<\/p>\n<p>This episode is packed with useful, practical advice on what you need to do (and what you DON\u2019T need to do) to make people sit up and take notice of your organization and mobilize for your cause. And the best part is: much of it you can do yourself and it doesn\u2019t have to cost a fortune!<\/p>\n<h2>IN THIS EPISODE:<\/h2>\n<ul>\n<li>Why is it so important to build an online movement or platform? What does that even mean?<\/li>\n<li>Why the ubiquitous nonprofit homepage \u201cslider\u201d is a big mistake.<\/li>\n<li>Isn\u2019t online marketing terribly expensive? Does it have to be?<\/li>\n<li>Does design matter all that much or can nonprofits just focus on their content?<\/li>\n<li>How to overcome \u201cdesign by committee\u201d and what happens when nonprofits can\u2019t.<\/li>\n<li>How to make nonprofit websites more interesting and appealing (and why it matters so much.)<\/li>\n<li>Why a big, bold DONATE button should <em>not <\/em>be front and center on a nonprofit website.<\/li>\n<li>The one thing ANY nonprofit can do to increase donations \u2013 and it won\u2019t cost you a dime!<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<h2>EPISODE NOTES:<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/scottpaley\">Scott Paley\u2019s bio<\/a><\/li>\n<li><a href=\"http:\/\/www.abstractedge.com\">Abstract Edge<\/a><\/li>\n<li><a href=\"https:\/\/joangarry.com\/increase-online-donations\/\">Increase Online Donations in 4 Steps<\/a> (blog post by Scott Paley)<\/li>\n<li><a href=\"http:\/\/allout.org\/en\/\">All Out<\/a><\/li>\n<li><a href=\"http:\/\/colorofchange.org\/\">Color of Change<\/a><\/li>\n<li>Music by <a href=\"http:\/\/www.jukeboxtheghost.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jukebox the Ghost<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This episode is packed with useful, practical advice on how to make people sit up and take notice of your organization and mobilize for your cause.<\/p>\n","protected":false},"author":4,"featured_media":584218,"template":"","format":"audio","categories":[54,24],"tags":[],"class_list":["post-584216","podcast","type-podcast","status-publish","format-audio","has-post-thumbnail","hentry","category-building-your-army-of-the-engaged","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ep 9: Websites, Social Media &amp; Online Movements [PODCAST]<\/title>\n<meta name=\"description\" content=\"This episode 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