{"id":584274,"date":"2016-05-11T16:54:08","date_gmt":"2016-05-11T20:54:08","guid":{"rendered":"https:\/\/joangarry.com\/?p=584274"},"modified":"2022-06-27T10:29:44","modified_gmt":"2022-06-27T14:29:44","slug":"nonprofit-list-building","status":"publish","type":"post","link":"https:\/\/joangarry.com\/nonprofit-list-building\/","title":{"rendered":"An Easy Way to Build Your Email List"},"content":{"rendered":"<p><\/p>\n<p>What could you do with a bigger email list?<\/p>\n<p>More donations? Volunteers? Capacity? Impact? Probably all of the above.<\/p>\n<p>After all, according to a recent <a href=\"http:\/\/mrbenchmarks.com\/\" target=\"_blank\" rel=\"noopener\">M&amp;R Benchmarks report<\/a>:<\/p>\n<ul>\n<li>In 2015, on average, nonprofits received $44 in donations for every 1,000 fundraising emails sent.<\/li>\n<li>Nonprofit email revenue grew by 25%, faster than the overall rate of online revenue growth<\/li>\n<li>Among the nonprofits with the largest year-over-year growth in total dollars raised online, 34% of all online revenue can be tracked directly to email campaigns.<\/li>\n<\/ul>\n<p>So it\u2019s clear that nonprofit list building\u00a0is very important. It drives donations, scales communications, and provides real-time feedback about what constituents truly care about.<\/p>\n<p>So how do you get more people onto your list?<\/p>\n<p>Today I\u2019m going to show you how some of the top nonprofits are doing it, the big mistake they\u2019re making, and how you can do it better.<!--more--><\/p>\n<p><h2>HOW THE TOP NONPROFITS BUILD THEIR EMAIL LISTS<\/h2>\n<\/p>\n<p>Nearly every nonprofit builds its email list in one of the following two ways. Only a handful go beyond these.<\/p>\n<p><h3>The Join Box<\/h3>\n<\/p>\n<p>This is by far the most prevalent approach. The nonprofit directly asks site visitors to \u201cjoin our newsletter\u201d (or some such variation.) Sometimes the box only shows up in the website\u2019s footer.<\/p>\n<p>Here are a few examples from some absolutely <em>gorgeously<\/em> designed websites:<\/p>\n<p><a href=\"http:\/\/acumen.org\/\" target=\"_blank\" rel=\"noopener\">Acumen<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-584279\" src=\"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/05\/acumen_2-opt.jpg\" alt=\"acumen_2-opt\" width=\"560\" height=\"330\" \/><\/p>\n<p><a href=\"http:\/\/www.conservation.org\/Pages\/default.aspx\" target=\"_blank\" rel=\"noopener\">Conservation International<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-584280\" src=\"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/05\/CI_2-opt.jpg\" alt=\"CI_2-opt\" width=\"560\" height=\"330\" \/><\/p>\n<p><a href=\"https:\/\/www.nrdc.org\/\" target=\"_blank\" rel=\"noopener\">National Resource Defense Council<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-584283\" src=\"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/05\/NRDC-opt.jpg\" alt=\"NRDC-opt\" width=\"560\" height=\"330\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><h3>The Signup Nav<\/h3>\n<\/p>\n<p>Similar to the Join Box, the Signup Nav is, quite simply, a navigation item that asks people to subscribe. While many sites do this, in some instances this is the <em>only<\/em> place where site visitors are asked to do so.<\/p>\n<p>Examples:<\/p>\n<p><a href=\"http:\/\/www.memphiszoo.org\/\" target=\"_blank\" rel=\"noopener\">The Memphis Zoo<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-584282\" src=\"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/05\/Mem_zoo-opt.jpg\" alt=\"Mem_zoo-opt\" width=\"560\" height=\"330\" \/><\/p>\n<p><a href=\"http:\/\/www.pawschicago.org\/\" target=\"_blank\" rel=\"noopener\">Paws Chicago<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-584284\" src=\"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/05\/paws-opt.jpg\" alt=\"paws-opt\" width=\"560\" height=\"330\" \/><\/p>\n<p><a href=\"https:\/\/www.nashvillezoo.org\/\" target=\"_blank\" rel=\"noopener\">Nashville Zoo<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-584287\" src=\"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/05\/zoo-opt.jpg\" alt=\"zoo-opt\" width=\"560\" height=\"330\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><h2>SO WHAT\u2019S THE PROBLEM?<\/h2>\n<\/p>\n<p>The problem is that \u201cJoin us\u201d or \u201cGet our newsletter\u201d is\u00a0not about \u201cthem.\u201d And it doesn&#8217;t consider the \u201cwhy.\u201d<\/p>\n<p>Nonprofit list building is important\u00a0so you can communicate, educate, and solicit\u2026 but <em>why do your subscribers\u00a0want to be there?<\/em> Certainly it\u2019s not motivating to become <a href=\"https:\/\/joangarry.com\/donor-cultivation\/\" target=\"_blank\" rel=\"noopener\">a human ATM machine<\/a>.<\/p>\n<p>When you ask people to sign up for your emails, they subconsciously think to themselves, <em>\u201cWhat\u2019s in it for me?\u201d<\/em><\/p>\n<p>Why do people join any email list? Because they personally identify with what you are all about. What you stand for. You are enabling something for them. They believe they will learn something useful or be entertained. Your cause resonates.<em>\u00a0<\/em><\/p>\n<p>Perhaps it\u2019s a chance to leave a legacy. Or a moral sense of wanting to promote fairness, justice, or righteousness. Or simply an opportunity to feel like a good person. Maybe the person has a personal connection to somebody who has been wronged.<\/p>\n<p>Simply asking somebody to \u201cjoin us\u201d is a weak call-to-action. To a new visitor, what does that mean exactly? How does that help anyone?<\/p>\n<p><em>What\u2019s in it for me?<\/em><\/p>\n<p><h2>IT JUST DOESN\u2019T CONVERT WELL<\/h2>\n<\/p>\n<p>You can see it in the numbers. Here&#8217;s\u00a0a simple (but important) math problem. Go look up the number of new subscribers you got last month and divide that by the total number of website visitors that same month.<\/p>\n<p><em>(# of new subscribers) \/ (# of site visitors) = your conversion rate<\/em><\/p>\n<p>If you\u2019re like most nonprofits, you\u2019re lucky if your conversion rate is greater than 1%. Most are closer to 0.5% or even lower.<\/p>\n<p>There are techniques (like those annoying pop-up windows everyone says they dislike) that can increase conversion rates to the 1 &#8211; 3% range (sometimes higher\u2026 we\u2019ve seen it range up to 5 &#8211; 8%, though that\u2019s atypical.) That\u2019s a major improvement and <a href=\"http:\/\/npengage.com\/nonprofit-marketing\/why-pop-ups-should-be-part-of-your-online-fundraising\/\" target=\"_blank\" rel=\"noopener\">something nonprofits should consider<\/a>. Right now, very few nonprofits use these.<\/p>\n<p>But there\u2019s an approach to nonprofit list building that works even better than that.<\/p>\n<p><h2>HERE&#8217;S A BETTER APPROACH<\/h2>\n<\/p>\n<p>Think for a moment about the people who traditionally support your organization. What do <em>they<\/em> care about? What motivates them? What information would they find valuable? What can you provide that they can\u2019t get elsewhere? What actions are easy for a new visitor to get behind?<\/p>\n<p>If you offer these things in exchange for a name and email address, you\u2019ll see your list growth go into hyperdrive. This technique \u2014 offering something of value in exchange for an email address \u2014 is what digital marketers refer to as \u201clead magnets\u201d (or sometimes \u201ccontent upgrades.\u201d)<\/p>\n<p>How well do good lead magnets convert? We\u2019ve seen lead magnets push conversion rates higher than 10%, sometimes significantly so. Why? It\u2019s human nature to want instant gratification.<\/p>\n<p>Good lead magnets are short, specific, desirable\/valuable, and provide \u201caha!\u201d moments.<\/p>\n<p>So offer site visitors something that would be valuable to them that they can download <em>right now<\/em>, as long as they subscribe to your list.<\/p>\n<p><h2>3 EXAMPLES OF NONPROFIT LIST BUILDING WITH LEAD MAGNETS<\/h2>\n<\/p>\n<p>Are there any nonprofits using lead magnets today? Or is this just something for companies trying to make a buck?<\/p>\n<p>Indeed, it\u2019s not nearly as widespread in the nonprofit world \u2014 at least not yet. But that just means there\u2019s a bigger opportunity to do this before <em>everyone<\/em> is doing it.<\/p>\n<p>Here are three nonprofits that are using a form of lead magnet to generate larger subscription lists.<\/p>\n<p><a href=\"http:\/\/casefoundation.org\/\" target=\"_blank\" rel=\"noopener\">The Case Foundation<\/a><\/p>\n<p>On their homepage, they ask visitors, \u201cAre you ready to be Fearless?\u201d with a button to \u201cDownload the NEW Action Guide.\u201d While this could be clearer to a new visitor (what exactly is this \u2018action guide\u2019? It turns out it\u2019s a leadership guide) it\u2019s clearly a lead magnet. You can only access it by entering an email address and, optionally, some additional information.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-584281\" src=\"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/05\/FEARLESS-opt.jpg\" alt=\"FEARLESS-opt\" width=\"560\" height=\"330\" \/><\/p>\n<p><a href=\"https:\/\/www.worldwildlife.org\/\" target=\"_blank\" rel=\"noopener\">World Wild Life<\/a><\/p>\n<p>Prior to Mother\u2019s Day, WWF asked site visitors to send an animal-themed e-card to their moms. In order to send the card, you had to enter information like your name and email address. A great and timely nonprofit lead magnet.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-584286\" src=\"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/05\/WWF-opt.jpg\" alt=\"WWF-opt\" width=\"560\" height=\"366\" \/><\/p>\n<p><a href=\"https:\/\/www.walkfree.org\/\" target=\"_blank\" rel=\"noopener\">Walk Free<\/a><\/p>\n<p>This organization, which works to end modern slavery, knows that its audience craves action. They provide simple opportunities for online actions, including petitions and online letter campaigns. <a href=\"https:\/\/joangarry.com\/facebook-like-matter-slacktivism\/\" target=\"_blank\" rel=\"noopener\">Slacktivism<\/a>? Hardly. Through the pressure brought to bear by their large online community, at least 11 governments and 8 businesses have agreed to implement a change asked for in one of their campaigns.<\/p>\n<p>But more to the point of this post, they have attracted <em>more than 2 million email subscribers<\/em> by offering these easy online actions.<\/p>\n<p><em>(Disclosure &#8211; Walk Free was a client of ours.)<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-584285\" src=\"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/05\/WalkFree-opt.jpg\" alt=\"WalkFree-opt\" width=\"560\" height=\"329\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><h2>IDEAS FOR NONPROFIT LEAD MAGNETS<\/h2>\n<\/p>\n<p>Here are some more ideas for nonprofit list building with lead magnets that could work:<\/p>\n<ul>\n<li>Trade association \u2013 A report on \u201cExpensive Regulation Mistakes\u201d<\/li>\n<li>Criminal justice \u2013 Postcard to an exoneree<\/li>\n<li>Gun control \u2013 Tapestry of Woven Words (something we built long ago <a href=\"http:\/\/abstractedge.com\/creating-online-grassroots-movements\/\" target=\"_blank\" rel=\"noopener\">for the Million Mom March<\/a>)<\/li>\n<li>Community organization \u2013 A guide called \u201c4 Simple Ways You Can Give Back to the Community\u201d<\/li>\n<li>Environment \u2013 A \u201cHome Energy Savings\u201d checklist or a photo-book of gorgeous photos of places threatened by climate change (tied to a blog post about places to visit before they\u2019re gone)<\/li>\n<li>Animal shelter \u2013 A guide called \u201cHow to prepare your home for a new dog\/cat\u201d or \u201csign up to get an email whenever we have a new dog\/cat to adopt\u201d<\/li>\n<\/ul>\n<p><h2>WHAT NONPROFIT LEAD MAGNETS HAVE YOU SEEN IN THE WILD?<\/h2>\n<\/p>\n<p>Has your nonprofit taken advantage of lead magnets to help grow your email list? What kinds of examples have you seen work well?<\/p>\n<p>Let\u2019s share a list of ideas in the comments below so that we can all benefit together.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What could you do with a bigger email list? More donations? Volunteers? Impact? Probably all of the above. Here&#8217;s one easy way to grow your list.<\/p>\n","protected":false},"author":2,"featured_media":584276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17,19],"tags":[],"class_list":["post-584274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nonprofit List Building: An Easy Way to Grow Your Email List<\/title>\n<meta name=\"description\" content=\"What could you do with a bigger email list? More donations? Volunteers? Impact? Probably all of the above. Here&#039;s one easy way to grow your list.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joangarry.com\/nonprofit-list-building\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An Easy Way to Build Your Nonprofit Email List\" \/>\n<meta property=\"og:description\" content=\"What could you do with a bigger email list? More donations? Volunteers? Impact? Probably all of the above. Here&#039;s one easy way to grow your list.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/joangarry.com\/nonprofit-list-building\/\" \/>\n<meta property=\"og:site_name\" content=\"Joan Garry Consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/JoanGarryConsulting\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-11T20:54:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-27T14:29:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/05\/Post_FB_5_11_16_FB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Scott Paley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"An Easy Way to Build Your #Nonprofit Email List\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/jgblog.wpengine.com\/wp-content\/uploads\/2016\/05\/Post_5_11_16_TW.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@joangarry\" \/>\n<meta name=\"twitter:site\" content=\"@joangarry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott Paley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/joangarry.com\/nonprofit-list-building\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/joangarry.com\/nonprofit-list-building\/\"},\"author\":{\"name\":\"Scott Paley\",\"@id\":\"https:\/\/joangarry.com\/#\/schema\/person\/f1df7a084e980b276a994741e435df57\"},\"headline\":\"An Easy Way to Build Your Email List\",\"datePublished\":\"2016-05-11T20:54:08+00:00\",\"dateModified\":\"2022-06-27T14:29:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/joangarry.com\/nonprofit-list-building\/\"},\"wordCount\":1249,\"commentCount\":19,\"publisher\":{\"@id\":\"https:\/\/joangarry.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/joangarry.com\/nonprofit-list-building\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/05\/Post_FB_5_11_16_FB.jpg\",\"articleSection\":[\"Development\",\"Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/joangarry.com\/nonprofit-list-building\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/joangarry.com\/nonprofit-list-building\/\",\"url\":\"https:\/\/joangarry.com\/nonprofit-list-building\/\",\"name\":\"Nonprofit List Building: An Easy Way to Grow Your Email List\",\"isPartOf\":{\"@id\":\"https:\/\/joangarry.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/joangarry.com\/nonprofit-list-building\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/joangarry.com\/nonprofit-list-building\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/05\/Post_FB_5_11_16_FB.jpg\",\"datePublished\":\"2016-05-11T20:54:08+00:00\",\"dateModified\":\"2022-06-27T14:29:44+00:00\",\"description\":\"What could you do with a bigger email list? More donations? Volunteers? Impact? Probably all of the above. Here's one easy way to grow your list.\",\"breadcrumb\":{\"@id\":\"https:\/\/joangarry.com\/nonprofit-list-building\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/joangarry.com\/nonprofit-list-building\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/joangarry.com\/nonprofit-list-building\/#primaryimage\",\"url\":\"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/05\/Post_FB_5_11_16_FB.jpg\",\"contentUrl\":\"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/05\/Post_FB_5_11_16_FB.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/joangarry.com\/nonprofit-list-building\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/joangarry.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Development\",\"item\":\"https:\/\/joangarry.com\/category\/fundraising\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"An Easy Way to Build Your Email List\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/joangarry.com\/#website\",\"url\":\"https:\/\/joangarry.com\/\",\"name\":\"Joan Garry Consulting\",\"description\":\"Helping the Helpers\",\"publisher\":{\"@id\":\"https:\/\/joangarry.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/joangarry.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/joangarry.com\/#organization\",\"name\":\"Joan Garry Consulting\",\"url\":\"https:\/\/joangarry.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/joangarry.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/joangarry.com\/wp-content\/uploads\/2022\/06\/cropped-jg-new-logo.png\",\"contentUrl\":\"https:\/\/joangarry.com\/wp-content\/uploads\/2022\/06\/cropped-jg-new-logo.png\",\"width\":391,\"height\":71,\"caption\":\"Joan Garry Consulting\"},\"image\":{\"@id\":\"https:\/\/joangarry.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/JoanGarryConsulting\",\"https:\/\/x.com\/joangarry\",\"https:\/\/www.youtube.com\/channel\/UChWi62_DfQYSlsZjmUkFiaA\",\"https:\/\/www.instagram.com\/joangarryconsulting\/\",\"https:\/\/www.linkedin.com\/in\/joangarry\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/joangarry.com\/#\/schema\/person\/f1df7a084e980b276a994741e435df57\",\"name\":\"Scott Paley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/joangarry.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/joangarry.com\/wp-content\/litespeed\/avatar\/f31d306d504d86d54dccaa220aeec9b0.jpg?ver=1745111403\",\"contentUrl\":\"https:\/\/joangarry.com\/wp-content\/litespeed\/avatar\/f31d306d504d86d54dccaa220aeec9b0.jpg?ver=1745111403\",\"caption\":\"Scott Paley\"},\"url\":\"https:\/\/joangarry.com\/author\/scott\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Nonprofit List Building: An Easy Way to Grow Your Email List","description":"What could you do with a bigger email list? More donations? Volunteers? Impact? Probably all of the above. Here's one easy way to grow your list.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/joangarry.com\/nonprofit-list-building\/","og_locale":"en_US","og_type":"article","og_title":"An Easy Way to Build Your Nonprofit Email List","og_description":"What could you do with a bigger email list? More donations? Volunteers? Impact? Probably all of the above. Here's one easy way to grow your list.","og_url":"https:\/\/joangarry.com\/nonprofit-list-building\/","og_site_name":"Joan Garry Consulting","article_publisher":"https:\/\/www.facebook.com\/JoanGarryConsulting","article_published_time":"2016-05-11T20:54:08+00:00","article_modified_time":"2022-06-27T14:29:44+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/05\/Post_FB_5_11_16_FB.jpg","type":"image\/jpeg"}],"author":"Scott Paley","twitter_card":"summary_large_image","twitter_title":"An Easy Way to Build Your #Nonprofit Email List","twitter_image":"http:\/\/jgblog.wpengine.com\/wp-content\/uploads\/2016\/05\/Post_5_11_16_TW.jpg","twitter_creator":"@joangarry","twitter_site":"@joangarry","twitter_misc":{"Written by":"Scott Paley","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/joangarry.com\/nonprofit-list-building\/#article","isPartOf":{"@id":"https:\/\/joangarry.com\/nonprofit-list-building\/"},"author":{"name":"Scott Paley","@id":"https:\/\/joangarry.com\/#\/schema\/person\/f1df7a084e980b276a994741e435df57"},"headline":"An Easy Way to Build Your Email List","datePublished":"2016-05-11T20:54:08+00:00","dateModified":"2022-06-27T14:29:44+00:00","mainEntityOfPage":{"@id":"https:\/\/joangarry.com\/nonprofit-list-building\/"},"wordCount":1249,"commentCount":19,"publisher":{"@id":"https:\/\/joangarry.com\/#organization"},"image":{"@id":"https:\/\/joangarry.com\/nonprofit-list-building\/#primaryimage"},"thumbnailUrl":"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/05\/Post_FB_5_11_16_FB.jpg","articleSection":["Development","Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/joangarry.com\/nonprofit-list-building\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/joangarry.com\/nonprofit-list-building\/","url":"https:\/\/joangarry.com\/nonprofit-list-building\/","name":"Nonprofit List Building: An Easy Way to Grow Your Email List","isPartOf":{"@id":"https:\/\/joangarry.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/joangarry.com\/nonprofit-list-building\/#primaryimage"},"image":{"@id":"https:\/\/joangarry.com\/nonprofit-list-building\/#primaryimage"},"thumbnailUrl":"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/05\/Post_FB_5_11_16_FB.jpg","datePublished":"2016-05-11T20:54:08+00:00","dateModified":"2022-06-27T14:29:44+00:00","description":"What could you do with a bigger email list? More donations? Volunteers? Impact? Probably all of the above. Here's one easy way to grow your list.","breadcrumb":{"@id":"https:\/\/joangarry.com\/nonprofit-list-building\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/joangarry.com\/nonprofit-list-building\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/joangarry.com\/nonprofit-list-building\/#primaryimage","url":"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/05\/Post_FB_5_11_16_FB.jpg","contentUrl":"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/05\/Post_FB_5_11_16_FB.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/joangarry.com\/nonprofit-list-building\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/joangarry.com\/"},{"@type":"ListItem","position":2,"name":"Development","item":"https:\/\/joangarry.com\/category\/fundraising\/"},{"@type":"ListItem","position":3,"name":"An Easy Way to Build Your Email List"}]},{"@type":"WebSite","@id":"https:\/\/joangarry.com\/#website","url":"https:\/\/joangarry.com\/","name":"Joan Garry Consulting","description":"Helping the Helpers","publisher":{"@id":"https:\/\/joangarry.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/joangarry.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/joangarry.com\/#organization","name":"Joan Garry Consulting","url":"https:\/\/joangarry.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/joangarry.com\/#\/schema\/logo\/image\/","url":"https:\/\/joangarry.com\/wp-content\/uploads\/2022\/06\/cropped-jg-new-logo.png","contentUrl":"https:\/\/joangarry.com\/wp-content\/uploads\/2022\/06\/cropped-jg-new-logo.png","width":391,"height":71,"caption":"Joan Garry Consulting"},"image":{"@id":"https:\/\/joangarry.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/JoanGarryConsulting","https:\/\/x.com\/joangarry","https:\/\/www.youtube.com\/channel\/UChWi62_DfQYSlsZjmUkFiaA","https:\/\/www.instagram.com\/joangarryconsulting\/","https:\/\/www.linkedin.com\/in\/joangarry\/"]},{"@type":"Person","@id":"https:\/\/joangarry.com\/#\/schema\/person\/f1df7a084e980b276a994741e435df57","name":"Scott Paley","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/joangarry.com\/#\/schema\/person\/image\/","url":"https:\/\/joangarry.com\/wp-content\/litespeed\/avatar\/f31d306d504d86d54dccaa220aeec9b0.jpg?ver=1745111403","contentUrl":"https:\/\/joangarry.com\/wp-content\/litespeed\/avatar\/f31d306d504d86d54dccaa220aeec9b0.jpg?ver=1745111403","caption":"Scott Paley"},"url":"https:\/\/joangarry.com\/author\/scott\/"}]}},"_links":{"self":[{"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/posts\/584274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/comments?post=584274"}],"version-history":[{"count":0,"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/posts\/584274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/media\/584276"}],"wp:attachment":[{"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/media?parent=584274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/categories?post=584274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/tags?post=584274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}