{"id":584398,"date":"2016-06-22T17:16:06","date_gmt":"2016-06-22T21:16:06","guid":{"rendered":"https:\/\/joangarry.com\/?p=584398"},"modified":"2024-07-07T11:03:46","modified_gmt":"2024-07-07T15:03:46","slug":"executive-director-blog","status":"publish","type":"post","link":"https:\/\/joangarry.com\/executive-director-blog\/","title":{"rendered":"Should Your Executive Director Blog?"},"content":{"rendered":"

<\/p>\n

Please allow me to introduce three Executive Directors.<\/p>\n

Pamela Iacobelli<\/a>, the President and CEO of CultureSource, a Detroit based arts nonprofit with six staffers.<\/p>\n

Lisa Goldstein<\/a>, the Executive Director of the Institute for Jewish Spirituality, a 10-employee nonprofit based in New York City.<\/p>\n

Joe Selby<\/a>, the Executive Director at Patient-Centered Outcomes Research Institute, a $400 million nonprofit based in Washington DC.<\/p>\n

Three different kinds of nonprofits with different goals and sizes. You probably hadn\u2019t heard of Pamela, Lisa, or Joe before today. I know I hadn\u2019t before this week.<\/p>\n

But Pamela, Lisa, and Joe have something important in common besides leading nonprofits. It\u2019s something they also have in common with well-known nonprofit leaders like Scott Case<\/a> (Network for Good, Malaria No More) and Jeff Walker<\/a> (The Generosity Network).<\/p>\n

They all blog.<\/p>\n

\u201cWell how nice for them. I guess I could blog, but I have more important things to do with my limited time.\u201d <\/em> – Most Executive Directors<\/p>\n<\/p>\n

I hear that from a lot of EDs and CEOs when I first suggest blogging. They don\u2019t see the value of an Executive Director blog.<\/p>\n

Or, even if they want to do it, they worry they can\u2019t do it well for any number of reasons, including working at an organization that tightly controls its messaging (what happens if the ED goes rogue???)<\/p>\n

Maybe you think every hour you spend blogging is an hour you\u2019re not spending talking to donors, planning with board members, speaking with clients, inspiring staff or organizing volunteers.<\/p>\n

But there are some important reasons to overcome these obstacles and start blogging. Or if you\u2019re already blogging on occasion, to do it more consistently.<\/p>\n

Several years ago, Joan Garry came to me to help her create an online strategy<\/a> for her consulting practice. I convinced Joan to start this blog and showed her how to do it well. She\u2019ll gladly tell you it was one of the best professional decisions she\u2019s made.<\/p>\n

For all the same reasons it\u2019s worked so well for Joan, an Executive Director blog can have a major impact on the growth of your nonprofit as well.<\/p>\n

Here are six good reasons you, as the leader of your organization, need to be blogging. Then I\u2019ll give you a few tips to help you overcome some of the typical challenges.<\/p>\n

6 GOOD REASONS FOR AN EXECUTIVE DIRECTOR BLOG<\/h2>\n<\/p>\n

1. You are the public face<\/h3>\n<\/p>\n

As the public face of your nonprofit, it\u2019s your responsibility to communicate to the public. What better way than on a blog where you can fully control the message?<\/p>\n

The fact is, you need the world\u2019s attention. While this was always true, the world has changed. People spend hours online daily.<\/p>\n

Among adults in the U.S. most hear about charitable causes through social media<\/a>. Not TV, radio, or word of mouth. It\u2019s mostly on Facebook and it\u2019s not even close.<\/p>\n

As the public face of your nonprofit, you need to have something to say to the world. The currency of social media is the link. But what might you link to?<\/p>\n

Really, you have 2 choices:<\/p>\n

    \n
  1. Relevant stuff written by others<\/li>\n
  2. Stuff you\u2019ve written<\/li>\n<\/ol>\n

    It\u2019s a lot easier to just link to smart content written by others. But then you don\u2019t get to let people see your style or personality. You\u2019re not positioning yourself as a thought leader. You don\u2019t get to craft your own story. You don\u2019t really elevate your nonprofit\u2019s brand.<\/p>\n

    As the leader of the organization, your constituents want to hear from you more than anyone else. They want you to make them feel confident and inspired by your leadership. A blog is a terrific forum for building trust and understanding.<\/p>\n

    2. Blogging helps you clarify things<\/h3>\n<\/p>\n

    We all have lots of ideas running around in our heads. The act of writing for other people forces us to elucidate those ideas into a coherent and effective whole.<\/p>\n

    Really, this is true for any kind of writing. You could, in theory, write a personal journal and accrue this benefit.<\/p>\n

    However, the practice of blogging imposes a longer-term consistency to the process and because what you write has to be clear and persuasive to other people, you are forced to really think through your subject.<\/p>\n

    3. Blogging increases website traffic<\/h3>\n<\/p>\n

    Websites that routinely publish new and compelling content get more traffic<\/a>. Static websites don\u2019t. Why would they? There\u2019s no reason for anybody to come back and engage.<\/p>\n

    Each piece of content you publish is another opportunity to be found on Google or linked to on Facebook or Twitter.<\/p>\n

    Blogging is a terrific way to consistently add fresh and interesting content to your website. Not to mention, your blog posts can easily be repurposed for other uses \u2013 your email newsletter, eBooks, checklists, infographics, and so on.<\/p>\n

    4. Your blog can attract great employees<\/h3>\n<\/p>\n

    Who knew an Executive Director blog could be a great recruiting tool? But it\u2019s true.<\/p>\n

    Consider that when somebody great is considering working for your organization, she\u2019s doing her research online. She wants to know what it will be like to work for you. What\u2019s your personality like? How do you think? Are you inspiring? Interesting? Boring?<\/p>\n

    Your blog is a great way for all<\/em> your constituents to get to know you better, including potential recruits.<\/p>\n

    5. Your Executive Director blog will also attract other like-minded people<\/h3>\n<\/p>\n

    A strong blog written with conviction will attract others who think like you do. These readers will engage with you, email you, comment, and share. They will connect with you.<\/p>\n

    From such connections a network is built. And from such a network comes new board members, donors, volunteers, and partners.<\/p>\n

    6. It\u2019s a good career move for you personally<\/h3>\n<\/p>\n

    Life is fickle. Modern careers even more so.<\/p>\n

    You might not stay at your position forever. Blogging sets you up for your next job. It raises your personal profile. It allows potential employers to be aware of you, understand how you think, and be impressed by you before they\u2019ve even met you.<\/p>\n

    OVERCOMING THE OBSTACLES<\/h2>\n<\/p>\n

    Obstacle 1: Finding the time<\/h3>\n<\/p>\n

    Richard Branson, the CEO of Virgin Group, which comprises more than 400 companies, is a prolific blogger. So is Alan Mulally, the CEO of Ford. You can be sure both of these guys are incredibly busy. But they prioritize blogging as a strategic way to grow their personal brands and the brands of their organizations.<\/p>\n

    So let\u2019s dispense with this myth. The only reason you don\u2019t have the time is because, until now, you haven\u2019t been convinced of the value.<\/p>\n

    Of course you\u2019re busy. But your job is to be a leader. Great leaders are great communicators and a blog is a fantastic communications platform.<\/p>\n

    It\u2019s fine to start slowly. Write one post. Then, in a few weeks, write another. Like most things, it gets easier the more you practice. Posts can be short or long \u2013 the length isn\u2019t critical. If you have something quick and pointed to share, go ahead. Some of the most popular bloggers write posts of 200 words or less<\/a>. Others go on for thousands of words. Do what works for you.<\/p>\n

    Obstacle 2: Your organization avoids transparency<\/h3>\n<\/p>\n

    This can be a real problem for certain kinds of organizations. A blog should be authentic and show your personality. Without that, it\u2019s boring and nobody will want to read it, which defeats the purpose. Some organizations have to deal with compliance issues and you need to be aware of that.<\/p>\n

    Sure, your communications folks might worry you\u2019ll go off message. But remember, you\u2019re the leader. You get to do this.<\/p>\n

    A blog is a channel of personal<\/em> communication. If you\u2019re not a great writer, or if you need to have your words vetted for legal reasons, ask your communications team to work with you. Tell them what you want to say, explain the tone you want to set, and let them craft the words. It\u2019s entirely fine to do that. It\u2019s the same reason magazines and newspapers (remember those?) have editors.<\/p>\n

    Obstacle 3: You don\u2019t know what to write about<\/h3>\n<\/p>\n

    Starting a blog is actually pretty easy these days. The hard part is figuring out what you should write.<\/p>\n

    But is it really so difficult? Try this exercise. Go through your email from the last week. Jot down somewhere a list of every question you are asked. The questions can be about the organization, an upcoming event, a program, a success story, the organization\u2019s progress, etc. There should be no shortage of good ideas.<\/p>\n

    But ultimately you need to remember one critical thing. People care less about the organization per se than they do about their own interests. You have to understand your audience. What will appeal to them? What do they<\/em> want to know about. That\u2019s why answering actual questions you\u2019ve gotten is so powerful.<\/p>\n

    GREAT EXECUTIVE DIRECTOR BLOGS<\/h2>\n<\/p>\n

    It\u2019s your turn to share.<\/p>\n

    If you know of an Executive Director that you think is doing a great job blogging, link to the blog\u00a0in the comments below. Tell us why you think it\u2019s effective.<\/p>\n

    In a future post, I\u2019ll compile a list of the best ones and give you my two cents on what they\u2019re doing well.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Starting this blog was one of the best professional decisions I’ve made. Blogging can have a major impact on the growth of your nonprofit too.<\/p>\n","protected":false},"author":2,"featured_media":584400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16,19],"tags":[],"class_list":["post-584398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ceo","category-media"],"acf":[],"yoast_head":"\nShould Your Executive Director Blog?<\/title>\n<meta name=\"description\" content=\"Starting this blog was one of the best professional decisions I've has made. Blogging can have a major impact on the growth of your nonprofit too.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joangarry.com\/executive-director-blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should Your Executive Director Blog?\" \/>\n<meta property=\"og:description\" content=\"Starting this blog was one of the best professional decisions I've has made. Blogging can have a major impact on the growth of your nonprofit too.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/joangarry.com\/executive-director-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Joan Garry Consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/JoanGarryConsulting\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-22T21:16:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-07T15:03:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/06\/JG_blogpost_FB_6_22_16.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Scott Paley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/06\/JG_blogpost_TW_6_22_16.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@joangarry\" \/>\n<meta name=\"twitter:site\" content=\"@joangarry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott Paley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/joangarry.com\/executive-director-blog\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/joangarry.com\/executive-director-blog\/\"},\"author\":{\"name\":\"Scott Paley\",\"@id\":\"https:\/\/joangarry.com\/#\/schema\/person\/f1df7a084e980b276a994741e435df57\"},\"headline\":\"Should Your Executive Director Blog?\",\"datePublished\":\"2016-06-22T21:16:06+00:00\",\"dateModified\":\"2024-07-07T15:03:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/joangarry.com\/executive-director-blog\/\"},\"wordCount\":1567,\"commentCount\":11,\"publisher\":{\"@id\":\"https:\/\/joangarry.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/joangarry.com\/executive-director-blog\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/06\/JG_blogpost_FB_6_22_16.jpg\",\"articleSection\":[\"Executive Directors\",\"Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/joangarry.com\/executive-director-blog\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/joangarry.com\/executive-director-blog\/\",\"url\":\"https:\/\/joangarry.com\/executive-director-blog\/\",\"name\":\"Should Your Executive Director Blog?\",\"isPartOf\":{\"@id\":\"https:\/\/joangarry.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/joangarry.com\/executive-director-blog\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/joangarry.com\/executive-director-blog\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/06\/JG_blogpost_FB_6_22_16.jpg\",\"datePublished\":\"2016-06-22T21:16:06+00:00\",\"dateModified\":\"2024-07-07T15:03:46+00:00\",\"description\":\"Starting this blog was one of the best professional decisions I've has made. Blogging can have a major impact on the growth of your nonprofit too.\",\"breadcrumb\":{\"@id\":\"https:\/\/joangarry.com\/executive-director-blog\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/joangarry.com\/executive-director-blog\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/joangarry.com\/executive-director-blog\/#primaryimage\",\"url\":\"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/06\/JG_blogpost_FB_6_22_16.jpg\",\"contentUrl\":\"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/06\/JG_blogpost_FB_6_22_16.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/joangarry.com\/executive-director-blog\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/joangarry.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Executive Directors\",\"item\":\"https:\/\/joangarry.com\/category\/ceo\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Should Your Executive Director Blog?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/joangarry.com\/#website\",\"url\":\"https:\/\/joangarry.com\/\",\"name\":\"Joan Garry Consulting\",\"description\":\"Helping the Helpers\",\"publisher\":{\"@id\":\"https:\/\/joangarry.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/joangarry.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/joangarry.com\/#organization\",\"name\":\"Joan Garry Consulting\",\"url\":\"https:\/\/joangarry.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/joangarry.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/joangarry.com\/wp-content\/uploads\/2022\/06\/cropped-jg-new-logo.png\",\"contentUrl\":\"https:\/\/joangarry.com\/wp-content\/uploads\/2022\/06\/cropped-jg-new-logo.png\",\"width\":391,\"height\":71,\"caption\":\"Joan Garry Consulting\"},\"image\":{\"@id\":\"https:\/\/joangarry.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/JoanGarryConsulting\",\"https:\/\/x.com\/joangarry\",\"https:\/\/www.youtube.com\/channel\/UChWi62_DfQYSlsZjmUkFiaA\",\"https:\/\/www.instagram.com\/joangarryconsulting\/\",\"https:\/\/www.linkedin.com\/in\/joangarry\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/joangarry.com\/#\/schema\/person\/f1df7a084e980b276a994741e435df57\",\"name\":\"Scott Paley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/joangarry.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/joangarry.com\/wp-content\/litespeed\/avatar\/f31d306d504d86d54dccaa220aeec9b0.jpg?ver=1745111403\",\"contentUrl\":\"https:\/\/joangarry.com\/wp-content\/litespeed\/avatar\/f31d306d504d86d54dccaa220aeec9b0.jpg?ver=1745111403\",\"caption\":\"Scott Paley\"},\"url\":\"https:\/\/joangarry.com\/author\/scott\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Should Your Executive Director Blog?","description":"Starting this blog was one of the best professional decisions I've has made. Blogging can have a major impact on the growth of your nonprofit too.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/joangarry.com\/executive-director-blog\/","og_locale":"en_US","og_type":"article","og_title":"Should Your Executive Director Blog?","og_description":"Starting this blog was one of the best professional decisions I've has made. Blogging can have a major impact on the growth of your nonprofit too.","og_url":"https:\/\/joangarry.com\/executive-director-blog\/","og_site_name":"Joan Garry Consulting","article_publisher":"https:\/\/www.facebook.com\/JoanGarryConsulting","article_published_time":"2016-06-22T21:16:06+00:00","article_modified_time":"2024-07-07T15:03:46+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/06\/JG_blogpost_FB_6_22_16.jpg","type":"image\/jpeg"}],"author":"Scott Paley","twitter_card":"summary_large_image","twitter_image":"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/06\/JG_blogpost_TW_6_22_16.jpg","twitter_creator":"@joangarry","twitter_site":"@joangarry","twitter_misc":{"Written by":"Scott Paley","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/joangarry.com\/executive-director-blog\/#article","isPartOf":{"@id":"https:\/\/joangarry.com\/executive-director-blog\/"},"author":{"name":"Scott Paley","@id":"https:\/\/joangarry.com\/#\/schema\/person\/f1df7a084e980b276a994741e435df57"},"headline":"Should Your Executive Director Blog?","datePublished":"2016-06-22T21:16:06+00:00","dateModified":"2024-07-07T15:03:46+00:00","mainEntityOfPage":{"@id":"https:\/\/joangarry.com\/executive-director-blog\/"},"wordCount":1567,"commentCount":11,"publisher":{"@id":"https:\/\/joangarry.com\/#organization"},"image":{"@id":"https:\/\/joangarry.com\/executive-director-blog\/#primaryimage"},"thumbnailUrl":"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/06\/JG_blogpost_FB_6_22_16.jpg","articleSection":["Executive Directors","Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/joangarry.com\/executive-director-blog\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/joangarry.com\/executive-director-blog\/","url":"https:\/\/joangarry.com\/executive-director-blog\/","name":"Should Your Executive Director Blog?","isPartOf":{"@id":"https:\/\/joangarry.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/joangarry.com\/executive-director-blog\/#primaryimage"},"image":{"@id":"https:\/\/joangarry.com\/executive-director-blog\/#primaryimage"},"thumbnailUrl":"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/06\/JG_blogpost_FB_6_22_16.jpg","datePublished":"2016-06-22T21:16:06+00:00","dateModified":"2024-07-07T15:03:46+00:00","description":"Starting this blog was one of the best professional decisions I've has made. Blogging can have a major impact on the growth of your nonprofit too.","breadcrumb":{"@id":"https:\/\/joangarry.com\/executive-director-blog\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/joangarry.com\/executive-director-blog\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/joangarry.com\/executive-director-blog\/#primaryimage","url":"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/06\/JG_blogpost_FB_6_22_16.jpg","contentUrl":"https:\/\/joangarry.com\/wp-content\/uploads\/2016\/06\/JG_blogpost_FB_6_22_16.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/joangarry.com\/executive-director-blog\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/joangarry.com\/"},{"@type":"ListItem","position":2,"name":"Executive Directors","item":"https:\/\/joangarry.com\/category\/ceo\/"},{"@type":"ListItem","position":3,"name":"Should Your Executive Director Blog?"}]},{"@type":"WebSite","@id":"https:\/\/joangarry.com\/#website","url":"https:\/\/joangarry.com\/","name":"Joan Garry Consulting","description":"Helping the Helpers","publisher":{"@id":"https:\/\/joangarry.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/joangarry.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/joangarry.com\/#organization","name":"Joan Garry Consulting","url":"https:\/\/joangarry.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/joangarry.com\/#\/schema\/logo\/image\/","url":"https:\/\/joangarry.com\/wp-content\/uploads\/2022\/06\/cropped-jg-new-logo.png","contentUrl":"https:\/\/joangarry.com\/wp-content\/uploads\/2022\/06\/cropped-jg-new-logo.png","width":391,"height":71,"caption":"Joan Garry Consulting"},"image":{"@id":"https:\/\/joangarry.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/JoanGarryConsulting","https:\/\/x.com\/joangarry","https:\/\/www.youtube.com\/channel\/UChWi62_DfQYSlsZjmUkFiaA","https:\/\/www.instagram.com\/joangarryconsulting\/","https:\/\/www.linkedin.com\/in\/joangarry\/"]},{"@type":"Person","@id":"https:\/\/joangarry.com\/#\/schema\/person\/f1df7a084e980b276a994741e435df57","name":"Scott Paley","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/joangarry.com\/#\/schema\/person\/image\/","url":"https:\/\/joangarry.com\/wp-content\/litespeed\/avatar\/f31d306d504d86d54dccaa220aeec9b0.jpg?ver=1745111403","contentUrl":"https:\/\/joangarry.com\/wp-content\/litespeed\/avatar\/f31d306d504d86d54dccaa220aeec9b0.jpg?ver=1745111403","caption":"Scott Paley"},"url":"https:\/\/joangarry.com\/author\/scott\/"}]}},"_links":{"self":[{"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/posts\/584398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/comments?post=584398"}],"version-history":[{"count":0,"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/posts\/584398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/media\/584400"}],"wp:attachment":[{"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/media?parent=584398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/categories?post=584398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/joangarry.com\/wp-json\/wp\/v2\/tags?post=584398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}