{"id":584424,"date":"2016-07-02T11:32:43","date_gmt":"2016-07-02T15:32:43","guid":{"rendered":"https:\/\/joangarry.com\/?p=584424"},"modified":"2023-03-17T19:05:36","modified_gmt":"2023-03-17T23:05:36","slug":"ep-15-direct-response-fundraising-lisa-maska","status":"publish","type":"podcast","link":"https:\/\/joangarry.com\/podcast\/ep-15-direct-response-fundraising-lisa-maska\/","title":{"rendered":"Ep 15: On Direct Response Fundraising &#8211; with guest Lisa Maska"},"content":{"rendered":"<p><\/p>\n<p><em>Is direct mail dead?<\/em><\/p>\n<p>That\u2019s one of my questions for today\u2019s guest, Lisa Maska.<\/p>\n<p>(She says no, by the way, and explains how to get the most out of a direct mail campaign.)<\/p>\n<p>Lisa and I had a great conversation about how integrated marketing has changed in the digital age, why direct marketing is critical to long-term fundraising, and what \u201cintegrated marketing\u201d even means in the first place!<\/p>\n<p>Lisa knows about direct response fundraising from A-Z. And I really mean A-Z. This is super useful information for anybody who plays a role marketing a nonprofit.<\/p>\n<h2>Who Is Lisa Maska?<\/h2>\n<p>Lisa Maska, CFRE, is co-owner and a partner at Lautman Maska Neill &amp; Company, a full-service direct response fundraising firm specializing in nonprofits. The company she has built with co-owner Tiffany Neill reflects their commitment to innovation and excellence in direct response fundraising, their belief in the power of non-profit organizations to improve the world we live in, and their personal goals of leaving the world a better place. She is a kind and fun person to be around with, she also loves music and sharing her <a href=\"https:\/\/rarecountry.com\/news\/\" target=\"_blank\" rel=\"noopener\">country music news<\/a>.<\/p>\n<p>Over the course of her career, Lisa has developed award-winning campaigns for clients such as Reading is Fundamental, the Marine Corps Heritage Foundation and Gay Men&#8217;s Health Crisis (GMHC).\u00a0A frequent speaker at industry meetings and events, Lisa is a member of AFP, the DMAW and DMFA, and has served on the boards of the AFP DC Chapter and the DMFA.<\/p>\n<h2>In This Episode:<\/h2>\n<ul>\n<li>What is integrated marketing?<\/li>\n<li>Is direct mail dead?<\/li>\n<li>The most cost effective way to build a broad base of support from mass-market donors<\/li>\n<li>What a direct marketing programs has in common with asparagus<\/li>\n<li>How integrated marketing has changed in the digital age<\/li>\n<li>Why direct marketing is critical to long term fundraising<\/li>\n<li>5 things you must have in place to begin a direct mail program<\/li>\n<li>The right way to rent marketing lists<\/li>\n<li>Common mistakes made in direct mail programs<\/li>\n<li>An specific example of a great integrated marketing campaign<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<h2>Episode Links:<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.lautmandc.com\/who-we-are\/our-team\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lisa Maska&#8217;s Bio<\/a><\/li>\n<li><a href=\"http:\/\/www.lautmandc.com\" target=\"_blank\" rel=\"noopener noreferrer\">Lautman Maska Neill &amp; Company<\/a><\/li>\n<li><a href=\"http:\/\/www.afpnet.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Association of Fundraising Professionals<\/a><\/li>\n<li><a href=\"https:\/\/www.dmfa.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Direct Marketing Fundraisers Association<\/a><\/li>\n<li><a href=\"http:\/\/www.rif.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reading is Fundamental<\/a><\/li>\n<li><a href=\"http:\/\/www.hrc.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Human Rights Campaign<\/a><\/li>\n<li><a href=\"https:\/\/www.pointfoundation.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Point Foundation<\/a><\/li>\n<li>Music by <a href=\"http:\/\/www.jukeboxtheghost.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jukebox the Ghost<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>I spoke with guest Lisa Maska about how marketing has changed in the digital age and why direct response fundraising still works better than anything else.<\/p>\n","protected":false},"author":4,"featured_media":584426,"template":"","format":"audio","categories":[49,24],"tags":[],"class_list":["post-584424","podcast","type-podcast","status-publish","format-audio","has-post-thumbnail","hentry","category-fundraising-podcast","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v24.9) - 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