{"id":586436,"date":"2017-04-29T09:44:30","date_gmt":"2017-04-29T13:44:30","guid":{"rendered":"https:\/\/joangarry.com\/?p=586436"},"modified":"2023-05-30T15:40:27","modified_gmt":"2023-05-30T19:40:27","slug":"ep35-get-your-board-fundraise-gail-perry","status":"publish","type":"podcast","link":"https:\/\/joangarry.com\/podcast\/ep35-get-your-board-fundraise-gail-perry\/","title":{"rendered":"Ep 35: Stop Asking Your Board to Fundraise! (With Gail Perry)"},"content":{"rendered":"<p><\/p>\n<p>So says my guest on today\u2019s podcast, Gail Perry.<\/p>\n<p>I think a lot of board members are going to be really happy to hear that!<\/p>\n<p>Now, Gail\u2019s not saying that the board should play no role in fundraising, but her point-of-view is certainly provocative and counterintuitive.<\/p>\n<p>I\u2019ll admit I was rather skeptical. But I will say that a) Gail is pretty convincing and b) she has an amazing track record of helping numerous nonprofits raise hundreds of millions of dollars.<\/p>\n<p>So I was pretty excited to discuss board fundraising with her.<\/p>\n<p>You won\u2019t want to miss this.<\/p>\n<h2>About Gail Perry<\/h2>\n<p>Gail Perry, a long time fundraising expert and consultant, was recently named to Philanthropy Media\u2019s list of America\u2019s top fundraisers. She especially enjoys working with board members to help them become better fundraisers.<\/p>\n<p>Her\u00a0book, <em>Fired Up Fundraising: Turn Board Passion Into Action<\/em>, is the gold standard for developing successful fundraising boards.<\/p>\n<p>Gail has also served on more than 22 (!!!) boards herself. If we were going to ask anyone the right way to help our boards become more involved in fundraising, Gail is our gal. Have a listen.<\/p>\n<h2>In this episode:<\/h2>\n<ul>\n<li>Why pushing your board to fundraise is the wrong approach<\/li>\n<li>Where it does make sense for your board to engage in fundraising<\/li>\n<li>Why successful fundraising is less about \u201cthe ask\u201d and more about retention<\/li>\n<li>How to improve donor retention<\/li>\n<li>The worst possible way to raise money<\/li>\n<li>How to make \u201cthank-you\u201d calls that increase your donations by 39%!!<\/li>\n<li>The 4 steps to a major gift ask<\/li>\n<li>The appropriate role for a development committee<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<h2>Episode Links:<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.gailperry.com\/meet-gail\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gail Perry&#8217;s Bio<\/a><\/li>\n<li><a href=\"https:\/\/www.gailperry.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gail&#8217;s Website<\/a><\/li>\n<li>Gail&#8217;s Book:\u00a0<a href=\"https:\/\/www.amazon.com\/gp\/product\/0470116633\/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0470116633&amp;linkCode=as2&amp;tag=joanmgarry-20&amp;linkId=bc517687bd62ed25caaa215a6f7b3649\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Fired Up Fundraising: Turn Board Passion Into Action<\/em><\/a><\/li>\n<li><a href=\"https:\/\/www.gailperry.com\/every-board-member-needs-know-fundraising\/\" target=\"_blank\" rel=\"noopener noreferrer\">What Every Board Member Should Know About How Fundraising Works<\/a> (from Gail&#8217;s blog)<\/li>\n<li><a href=\"https:\/\/www.gailperry.com\/7-rules-for-successfully-soliciting-your-board\/\" target=\"_blank\" rel=\"noopener noreferrer\">7 Steps to Soliciting Your Board<\/a> (from Gail&#8217;s blog)<\/li>\n<li><a href=\"https:\/\/www.gailperry.com\/12-ways-to-liven-up-your-board-meetings-and-your-board\/\" target=\"_blank\" rel=\"noopener noreferrer\">12 Ways to Liven Up Your Board Meetings<\/a> (from Gail&#8217;s blog)<\/li>\n<li>Joan&#8217;s free workshop (starts May 10 &#8212; sign up now!): <em><a href=\"http:\/\/thrivingnonprofit.org\" target=\"_blank\" rel=\"noopener noreferrer\">How to Build a Thriving Nonprofit<\/a><\/em><\/li>\n<li>Joan&#8217;s Book:\u00a0<em><a href=\"https:\/\/www.amazon.com\/gp\/product\/1119293065\/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1119293065&amp;linkCode=as2&amp;tag=joanmgarry-20&amp;linkId=863a77aad4c0f68c64a1e54fdf0ae88d\" target=\"_blank\" rel=\"noopener noreferrer\">Joan<\/a><a href=\"https:\/\/www.amazon.com\/gp\/product\/1119293065\/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1119293065&amp;linkCode=as2&amp;tag=joanmgarry-20&amp;linkId=863a77aad4c0f68c64a1e54fdf0ae88d\" target=\"_blank\" rel=\"noopener noreferrer\"> Garry&#8217;s Guide to Nonprofit Leadership: Because Nonprofits Are Messy<\/a><\/em><\/li>\n<li>Watch Joan on GIVE on NBC<\/li>\n<li>Music by <a href=\"http:\/\/www.jukeboxtheghost.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jukebox the Ghost<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In this episode fundraising expert Gail Perry argues that pushing your board members to fundraise is a big mistake. She suggests a better approach&#8230;<\/p>\n","protected":false},"author":4,"featured_media":586439,"template":"","format":"audio","categories":[50,24],"tags":[],"class_list":["post-586436","podcast","type-podcast","status-publish","format-audio","has-post-thumbnail","hentry","category-board-of-directors","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ep 35: Stop Asking Your Board to Fundraise! [PODCAST]<\/title>\n<meta name=\"description\" content=\"In this episode fundraising expert Gail Perry argues that pushing your board members to fundraise is a big mistake. 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