{"id":586488,"date":"2017-05-13T09:17:53","date_gmt":"2017-05-13T13:17:53","guid":{"rendered":"https:\/\/joangarry.com\/?p=586488"},"modified":"2023-05-30T15:41:50","modified_gmt":"2023-05-30T19:41:50","slug":"ep36-community-builder-stu-mclaren","status":"publish","type":"podcast","link":"https:\/\/joangarry.com\/podcast\/ep36-community-builder-stu-mclaren\/","title":{"rendered":"Ep 36: The Community Builder Who Became a Philanthropist (with Stu McLaren)"},"content":{"rendered":"<p><\/p>\n<p>How does a highly successful entrepreneur \u2013\u00a0one of the foremost experts in building online communities \u2013\u00a0end up devoting his time and energy to making sure thousands of children in Africa have a chance for a daily education?<\/p>\n<p>What motivates this entrepreneur, who no longer feels guilty about making lots of money due to the nonprofit he co-founded?<\/p>\n<p>What can he teach us about funding a tiny nonprofit (only 2 full time staff) so it can make an enormous impact?<\/p>\n<p>And how has he used his deep knowledge of how to build a raving fan base online to benefit his charity?<\/p>\n<p>We cover all of this and more in today\u2019s episode of <em>Nonprofits Are Messy<\/em>.<\/p>\n<h2>About Stu McLaren<\/h2>\n<p>Stu McLaren is the co-founder of World Teacher Aid, a Canadian charity with the mission to improve education in the developing world. This philanthropy has become his passion and his \u201cbig why.\u201d<\/p>\n<p>As the former founder of the world\u2019s #1 membership platform for WordPress, WishList Member, he had the chance to serve and support over 60,000+ online communities and membership sites. Through that experience, he gained a unique insight into the subtle membership nuances that produce massive results.<\/p>\n<p>Today Stu uses that knowledge to help his clients launch and grow high-revenue membership sites. He also coaches and consults New York Times best-selling authors, top rated speakers, experts and niche celebrities on how to launch, grow and scale high-profit recurring revenue streams.<\/p>\n<p>His goal is to give to his charity the bulk of the revenues that come into his business.<\/p>\n<h2>In this episode:<\/h2>\n<ul>\n<li>How a successful entrepreneur turned his eye to philanthropy<\/li>\n<li>Why you shouldn\u2019t feel guilty if you do make a lot of money<\/li>\n<li>Why Stu chose to focus on Africa<\/li>\n<li>Why working insane hours is exactly the wrong approach<\/li>\n<li>How \u201ctouching the work\u201d makes all the difference<\/li>\n<li>The impact of Oprah\u2019s \u201cThe Big Give\u201d<\/li>\n<li>How <em>World Teacher Aid<\/em> started (it\u2019s kind of crazy\u2026)<\/li>\n<li>Getting the right people on the bus<\/li>\n<li>How Stu approached fundraising<\/li>\n<li>How to make donors feel like \u201cmembers\u201d<\/li>\n<li>How to attract the people who want to get involved<\/li>\n<li>The keys to building online communities<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<h2>Episode Links:<\/h2>\n<ul>\n<li><a href=\"http:\/\/www.stu.me\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stu McLaren\u2019s Bio<\/a><\/li>\n<li><a href=\"http:\/\/worldteacheraid.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">World Teacher Aid<\/a><\/li>\n<li><a href=\"http:\/\/www.tribeworkshop.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tribe<\/a><\/li>\n<li><em><a href=\"https:\/\/www.amazon.com\/gp\/product\/157860284X\/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=157860284X&amp;linkCode=as2&amp;tag=joanmgarry-20&amp;linkId=3124cfb5e24128ebd0630d6519506ce9\" target=\"_blank\" rel=\"noopener noreferrer\">Jumpstart Your Brain<\/a><\/em> by Doug Hall<\/li>\n<li>Joan&#8217;s free workshop (started May 10 &#8212; sign up now!): <em><a href=\"http:\/\/thrivingnonprofit.org\" target=\"_blank\" rel=\"noopener noreferrer\">How to Build a Thriving Nonprofit<\/a><\/em><\/li>\n<li>Joan&#8217;s Book:\u00a0<em><a href=\"https:\/\/www.amazon.com\/gp\/product\/1119293065\/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1119293065&amp;linkCode=as2&amp;tag=joanmgarry-20&amp;linkId=863a77aad4c0f68c64a1e54fdf0ae88d\" target=\"_blank\" rel=\"noopener noreferrer\">Joan<\/a><a href=\"https:\/\/www.amazon.com\/gp\/product\/1119293065\/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1119293065&amp;linkCode=as2&amp;tag=joanmgarry-20&amp;linkId=863a77aad4c0f68c64a1e54fdf0ae88d\" target=\"_blank\" rel=\"noopener noreferrer\"> Garry&#8217;s Guide to Nonprofit Leadership: Because Nonprofits Are Messy<\/a><\/em><\/li>\n<li>Watch Joan on GIVE on NBC<\/li>\n<li>Music by <a href=\"http:\/\/www.jukeboxtheghost.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jukebox the Ghost<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How does one of the foremost experts in building online communities end up working to help thousands of children in Africa get a daily education?<\/p>\n","protected":false},"author":4,"featured_media":586490,"template":"","format":"audio","categories":[54,24],"tags":[],"class_list":["post-586488","podcast","type-podcast","status-publish","format-audio","has-post-thumbnail","hentry","category-building-your-army-of-the-engaged","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ep 36: The Community Builder Who Became a Philanthropist [PODCAST]<\/title>\n<meta name=\"description\" content=\"How does one of the foremost experts in building online communities end up working to help thousands of children in Africa get a daily education?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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