{"id":589970,"date":"2021-01-02T10:00:41","date_gmt":"2021-01-02T15:00:41","guid":{"rendered":"https:\/\/joangarry.com\/?p=589970"},"modified":"2022-08-10T16:41:09","modified_gmt":"2022-08-10T20:41:09","slug":"ep-124-the-5-giving-trends-that-will-define-online-fundraising-with-scot-chisholm","status":"publish","type":"podcast","link":"https:\/\/joangarry.com\/podcast\/ep-124-the-5-giving-trends-that-will-define-online-fundraising-with-scot-chisholm\/","title":{"rendered":"Ep 124: The 5 Giving Trends That Will Define Online Fundraising (with Scot Chisholm)"},"content":{"rendered":"<p>For decades I have worried that nonprofit leaders don\u2019t have what they need, have no time for professional development, and about how nonprofits raise money.<\/p>\n<p>Over the past year, this last worry was exacerbated. From cancelled annual events to lack of robust individual giving programs, nonprofits had to overcome enormous challenges.<\/p>\n<p>This is an episode that explores what happened to giving when COVID-19 hit, but also new opportunities that 2020 made possible. In many cases, accelerated by the pandemic, nonprofits had a renewed focus on how to get online giving right.<\/p>\n<p>My guest today has helped empower nonprofits to raise over $2 billion dollars online through Classy, a social enterprise that helps nonprofits maximize their impact through a suite of world class online fundraising tools. Scot Chisholm started Classy as a passion project to raise money for a cancer society, and since then Classy has become one of the most successful online giving platforms available.<\/p>\n<p>Have a look at his crystal ball and the five giving trends he sees for 2021. I think you will really benefit from what he has learned and shared with us today.<\/p>\n<h2><!--more--><\/h2>\n<p>About Scot Chisholm<\/p>\n<p>Scot is the CEO &amp; Co-Founder of Classy, a social enterprise that helps nonprofit maximize their impact through a suite of world class online fundraising tools. Since 2011, thousands of nonprofits have collectively raised over two billion dollars on the Classy platform, tackling social and environmental issues of every kind.<\/p>\n<p>Scot co-founded Classy when one of the largest cancer organizations in the country refused to accept the money he raised during a fundraising pub crawl held to honor his mom, a two-time breast cancer survivor. Scot was inspired to start Classy to make it easier for anyone to support a cause that\u2019s meaningful to them, while at the same time making it easier for organizations to make lasting connections with the next generation of supporters. Classy is well known for its company culture and social enterprise business model that includes the Classy Awards, now the largest social impact award show in the country, its early support of the Pledge 1% movement, and its employee giving program called #Classy Gives. Most recently, Classy was San Diego Union-Tribune Top Workplace and Entrepreneur Best Company Cultures.<\/p>\n<p>Scot\u2019s recent recognitions include and in Businessweek as one of the \u201cTop 5 Most Promising Social Entrepreneurs.\u201d Scot currently serves on the Leadership Council for the California Nature Conservancy, on the Board of Directors at Street Soccer USA and ASC San Diego and on the Advisory Board at Team Rubicon, having previously served a four-year term on the founding Board of Directors. Scot is a frequent speaker on social entrepreneurship, trends in giving, and the journey of scaling a startup-for-good. Past speaking appearances include Amazon\u2019s Imagine A Better World Conference; TEDx; Dreamforce; SaaStr; Collision; SOCAP; AFP; Nonprofit Technology Conference (NTC); and Inbound.<\/p>\n<p>Prior to Classy, Scot worked at Booz Allen Hamilton and helped create and lead their Lean Six Sigma practice on the west coast. Scot received a Bachelors of Science in Mechanical and Industrial Engineering from the University of Massachusetts, Amherst.<\/p>\n<h2>Links<\/h2>\n<ul>\n<li><a href=\"https:\/\/classy.org\" target=\"_blank\" rel=\"noopener\">Classy<\/a><\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/devinthorpe\/2018\/11\/16\/classy-helped-nonprofits-raise-1b-read-about-the-secret-sauce\/?sh=35f3e495765b\" target=\"_blank\" rel=\"noopener\">Forbes article<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/pulse\/moving-from-words-action-scot-chisholm\/?articleId=6675159073790545920#comments-6675159073790545920&amp;trk=public_profile_article_view\" target=\"_blank\" rel=\"noopener\">Moving from Words to Action<\/a><\/li>\n<li><a href=\"https:\/\/amzn.to\/3aewIJC\" target=\"_blank\" rel=\"noopener\">The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave<\/a><\/li>\n<li><a href=\"https:\/\/tinyurl.com\/y4jrlu6d\" target=\"_blank\" rel=\"noopener\">Nonprofits are Messy &#8211; 2nd edition<\/a><\/li>\n<li><a href=\"https:\/\/tinyurl.com\/y46jnuqs\" target=\"_blank\" rel=\"noopener noreferrer\">Joan Garry&#8217;s Guide to Nonprofit Leadership Second Edition<\/a>&#8211; Joan Garry<\/li>\n<li><a href=\"https:\/\/www.philanthropy.com\/article\/who-needs-an-executive-coach-time-for-some-myth-busting\/\" target=\"_blank\" rel=\"noopener noreferrer\">Who Needs an Executive Coach<\/a>?<\/li>\n<li><a href=\"https:\/\/instagram.com\/joangarryconsulting\" target=\"_blank\" rel=\"noopener noreferrer\">Joan Garry\u2019s Instagram<\/a><\/li>\n<li>Explore the <a href=\"https:\/\/nonprofitleadershiplab.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nonprofit Leadership Lab<\/a><\/li>\n<li>Joan&#8217;s Book: <a href=\"https:\/\/www.amazon.com\/gp\/product\/1119293065\/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1119293065&amp;linkCode=as2&amp;tag=joanmgarry-20&amp;linkId=863a77aad4c0f68c64a1e54fdf0ae88d\" target=\"_blank\" rel=\"noopener noreferrer\">Joan Garry\u2019s Guide to Nonprofit Leadership: Because Nonprofits Are Messy<\/a><\/li>\n<li>Music by <a href=\"http:\/\/www.jukeboxtheghost.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jukebox the Ghost<\/a><\/li>\n<li>Voiceover Work by <a href=\"http:\/\/www.cindycapsolutions.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cindy Cap Solutions<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Where is online fundraising headed post-pandemic? Scot Chisholm, founder of fundraising software platform Classy, looks into his crystal ball and tells us what he sees.<\/p>\n","protected":false},"author":4,"featured_media":589971,"template":"","format":"audio","categories":[49,24],"tags":[],"class_list":["post-589970","podcast","type-podcast","status-publish","format-audio","has-post-thumbnail","hentry","category-fundraising-podcast","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ep 124: The 5 Giving Trends That Will Define Online Fundraising<\/title>\n<meta name=\"description\" content=\"Where is online fundraising headed post-pandemic? Scot Chisholm, founder of fundraising software platform Classy, looks into his crystal ball.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joangarry.com\/podcast\/ep-124-the-5-giving-trends-that-will-define-online-fundraising-with-scot-chisholm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ep 124: The 5 Giving Trends That Will Define Online Fundraising (with Scot Chisholm)\" \/>\n<meta property=\"og:description\" content=\"Where is online fundraising headed post-pandemic? Scot Chisholm, founder of fundraising software platform Classy, looks into his crystal ball.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/joangarry.com\/podcast\/ep-124-the-5-giving-trends-that-will-define-online-fundraising-with-scot-chisholm\/\" \/>\n<meta property=\"og:site_name\" content=\"Joan Garry Consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/JoanGarryConsulting\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-10T20:41:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/joangarry.com\/wp-content\/uploads\/2020\/12\/1_podcast_ALL_Facebook.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Ep 124: The 5 Giving Trends That Will Define Online Fundraising (with Scot Chisholm)\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/joangarry.com\/wp-content\/uploads\/2020\/12\/1_podcast_ALL_Twitter.jpg\" \/>\n<meta name=\"twitter:site\" content=\"@joangarry\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/joangarry.com\/podcast\/ep-124-the-5-giving-trends-that-will-define-online-fundraising-with-scot-chisholm\/\",\"url\":\"https:\/\/joangarry.com\/podcast\/ep-124-the-5-giving-trends-that-will-define-online-fundraising-with-scot-chisholm\/\",\"name\":\"Ep 124: The 5 Giving Trends That Will Define Online Fundraising\",\"isPartOf\":{\"@id\":\"https:\/\/joangarry.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/joangarry.com\/podcast\/ep-124-the-5-giving-trends-that-will-define-online-fundraising-with-scot-chisholm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/joangarry.com\/podcast\/ep-124-the-5-giving-trends-that-will-define-online-fundraising-with-scot-chisholm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/joangarry.com\/wp-content\/uploads\/2020\/12\/1_podcast_ALL_Facebook.jpg\",\"datePublished\":\"2021-01-02T15:00:41+00:00\",\"dateModified\":\"2022-08-10T20:41:09+00:00\",\"description\":\"Where is online fundraising headed post-pandemic? 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