{"id":597057,"date":"2024-09-28T10:00:00","date_gmt":"2024-09-28T14:00:00","guid":{"rendered":"https:\/\/joangarry.com\/?post_type=podcast&p=597057"},"modified":"2024-09-24T13:17:20","modified_gmt":"2024-09-24T17:17:20","slug":"ep-212-impact-focused-fundraising-with-michael-thatcher","status":"publish","type":"podcast","link":"https:\/\/joangarry.com\/podcast\/ep-212-impact-focused-fundraising-with-michael-thatcher\/","title":{"rendered":"Ep 212: Street Cred, Trust Capital, and Impact-Focused Fundraising (with Michael Thatcher)"},"content":{"rendered":"\n

\u201cTrust in nonprofits is at about 39%.\u201d<\/p>\n\n\n\n

Does that number alarm you? Because I see it as a call to action. At this pivotal moment in history when there is such a large opportunity to bring people together through technology and social media to create real change in our world, most people don\u2019t trust the institutions that should be leading the charge. <\/p>\n\n\n\n

How can a nonprofit organization overcome this public relations problem and demonstrate its credibility?<\/p>\n\n\n\n

Michael Thatcher, President and CEO of Charity Navigator<\/a>, <\/strong>and I discuss how his organization is bringing transparency to how nonprofits are evaluated and how they are making it easier for donors to make better decisions based on the actual outcomes and health of an organization.\u200b\u200b<\/p>\n\n\n\n

He encourages nonprofits to tell their stories of adaptability and to highlight investments in leadership as a way to build credibility. And he addresses the \u201coverhead myth\u201d, a classic and outdated metric for evaluating the health of a nonprofit organization. <\/p>\n\n\n\n

But, perhaps the most compelling reason to listen to this episode is this:<\/strong><\/p>\n\n\n\n

Thatcher\u2019s insights into the decline in giving, the overhead myth, and the importance of impact-centered storytelling provide valuable takeaways for nonprofit leaders to position their organizations to appeal to a diverse donor audience. It all begins with high visibility of the organization\u2019s high credibility.<\/p>\n\n\n\n

The end game is to make it easier for donors to open their hearts to your cause. Because once their hearts open, donations often follow. That is how we all win.<\/p>\n\n\n\n

TUNE IN TO LEARN:<\/h2>\n\n\n\n